![]() “When Apple first unveiled the Touch Bar, reception was quite polarized,” said Linn Huang, research vice president of devices and displays. The Touch Bar’s controversial legacy was clear from its introduction in 2016. The lower demand also “limited the level of interest from developers, which in turn, limited how useful the bar could be.” “Apple might not have seen as much demand, and of course, the added cost then becomes an issue for Apple when it is not seen as a value to the user,” said Milanesi. ![]() Stephen Lam/Getty ImagesĪpple may be dumping the Touch Bar because of fans’ mixed response, said Carolina Milanesi, tech analyst at research firm Creative Strategies. Apple didn’t respond to a request for comment.Īn Apple employee demonstrates the Touch Bar on a new MacBook Pro during a 2016 product launch event in Cupertino, California. Kuo’s memo predicts that the Touch Bar is going away in two 2021 MacBook Pro models, a 14-inch laptop and a 16-inch laptop, and that the old physical buttons will return. Some love it for the ease of use, but others miss the physical buttons it replaced. Apple app developers are able to make software to take advantage of the touchscreen’s capabilities.Īpple fans are divided on how they feel about the Touch Bar. Its digital interface includes other features like text prediction and shortcuts. It’s a small rectangular OLED touchscreen that replaced the row of function keys at the top of the keyboard. CNN Business translated the memo from Chinese.Īpple first unveiled the Touch Bar on the MacBook Pro in 2016. While the MacBook Pro design hasn’t changed significantly in five years, Apple will eliminate its digital Touch Bar, according to a January memo from Ming-Chi Kuo, a top Apple analyst with TF International Securities. Apple may be doing away with one of its most divisive pieces of technology this year, and some fans aren’t sorry to see it go.
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